Optimise Images For SEO is one of the most important factors that you need to consider. A lot of people search for popular images over the internet and if the images you use on your blog start ranking. Eventually you can get a lot of visitors to your blog.
So, we need to implement proper SEO, i.e. both on-page as well as off-page, you won’t be able to get your article in the front pages of Google without implanting SEO.
I will be focus completely on the image SEO and here’s what you are going to learn in the article.
You might think – Why we need to Optimise Images?
The major factor why you need to optimize images is to improve your article SEO score, and make your article more search engine friendly.
- Photo sharing sites like Pinterest can drive huge amounts of traffic.
- Photos show up in search engines and since the competition is much less in the images section, you can easily get your image ranked higher with proper optimization.
- Improves your blog’s bounce rate and increases the SEO score of your article.
Finding the Right Images for Your Blog
We all use images in our article and when dealing with images you need to be very careful while searching for them. You can’t directly use images from Google and add it in your article because those images might be protected by copyright law and you might run into some big trouble for using such images.
Instead, you can use the various websites that provides stock images for free. You can use such websites to find an image that suits with the content of your article. There are several websites like Pixabay that provides stock photos for free and sites like ShutterStock where you can get high-quality and professional images by paying a few bucks.
It would be even better if you could produce custom images for your blog. That way, no one will ever bother you and you will have all the rights to the images because you created them on your own and you retain all the rights.
Creating Your Own Images:
Most of the time, you will find a great image from the stock photo sites, but when you are unable to find the perfect image and instead, you want to create custom images, then you can use online sites like PicMonkey. It offers you custom designs that you can use in your image.
How to Optimise Images for Search Engines?
1. Choose the Right File Name
Before uploading a new image to your article, you will have to check the name of the image before uploading it. I have seen many bloggers selecting file names that have nothing to do with the content of the article or names that don’t make any sense. Sometimes, it is just the generic name.
For example, images.jpg
It will be better to change it according to your writing keyword like optimize-image-for-search-engine.jpg for article on How to Optimise Images For Search Engine.jpg.
You have to rename the image with a name that you want the image to rank for. By choosing a keyword-rich name for the image, you will make it easy for search engines to rank that image higher in the SERPs.
- Wrong format – “ABC789.jpg
- Okay Format – “optimizeimageforsearchengine.jpg”
- Perfect Format – “optimize-image-for-search-engine.jpg”
2. Image Size and Compression
The next thing you need to take care of before uploading the image is the size of the image and the dimensions. You don’t need to upload big images to your article because it will put a huge load on your server and as a result increase the loading speed.
The ideal size of the image you upload should be minimum 200 x 200px so that it gets picked up by the social networking sites like Facebook, Twitter and Google+.
However, you can insert a much smaller image or a large image as well in your article depending on your requirements. The above dimensions are only mentioned because those are the minimum requirements for an image to be picked by social networks.
When dealing with large images, make sure you take the content area width of your blog into consideration.
If you have downloaded a stock image and it’s too large in dimensions, then it is better to resize it and then upload it. Don’t upload the image in its original size and resize it using the height and width parameter in your post editor.
When you use stock images of high quality, you will be adding a lot of pressure on your server to simply load the images. The higher the quality of the image, the more will be its size. It is possible for the dimensions of the image to be around 500 x 500px and still be large in size. At such moments, you can’t simply resize the picture; you need to compress them for lighter weight.
You can use the tools like TinyPNG that helps you in compressing the images to reduce the size. Even after compressing the images, it won’t affect the image quality much. The image will still look good and it won’t be distorted or pixelated.
3. ALT Text
The main purpose of the ALT text is to provide a description to the image file. Also, use of the ALT text is to tell the search engines that an image is present at its place. Search engines are unable to read the image and if you don’t use the ALT text on the images on your blog, you are missing out on a lot of traffic.
Search engines use ALT text to determine the best images to return for a particular search query. Most of the people try to get to the top position of a search engine but they ignore the image search engines that can bring a lot of traffic as well. So, by adding an ALT text in the images, you make sure your article is perfectly optimized.
How ALT texts help you?
ALT texts are the best place to enter your keywords and increase your chances of showing up higher in image searches.
However, you need to make sure that your image is suitable for your ALT text. So, use a proper image that shows the topic of your article and add keywords in the ALT texts to make it visible to search engines and increase the chances to get ranked.
Add Alt text in code:
To add the ALT text in your image code, simply add alt=”this is your alt text”. Here’s an example on how to do that.
Add Alt text while uploading image:
When you upload the image in your article, you will be able to add ALT text directly to your image. Check the image below to know how to do that.
So make sure to add an ALT text that describes the image as well as the content of the article. That way the readers can also make out the contents of the image and the search engines will be able to rank it for the related queries.
By following the steps explained above, definitely you will start seeing positive results soon. I hope this article will help you to get to the point where all your effort will not go waste.